P5(D) - Target Audience

P5(D) – Target Audience:

The audience for ‘Get Trollied’ will be those within an older age range, preferably around 17+, this is because it will contain moderately strong language, as well as contains references to alcohol. The gender target audience is not specific, as the game is accessible by anyone, with the genre being ‘racing’, but being combined with cartoon characters and products, the simple gameplay can be entertaining for both males and females. The game will be aimed at casual gamers as the game can be played on and off without the need of lengthy gameplay, this will appeal to those who don’t play games frequently but instead will play them from time to time, causally. Since they are more likely to play video games less frequently than, for example hard-core gamers, they may prefer to have the game easily accessible to them, such as on their mobile phone, rather than having to set up a games console or move to a play where there is one for them to play the game.

Casual gamers may often use games for different reasons, as displayed in the Uses and Gratifications Theory, which explains that people use media materials to satisfy needs. For example, those who play ‘Get Trollied’ may be playing it as a form of escape from their daily life, or a way to expand their personal relationships, through interacting with others to try and beat their high score. As well as this, casual gamers tend to be those who are less experienced when it comes to playing video games, therefore a game which contains simple gameplay will be more appealing to them as it takes little time to learn how to play. ‘Get Trollied’ has very simple gameplay, using controls which are frequently used on other racing games, therefore it will be easy for the target audience to grasp the concept of the game, as well as the controls that are needed to play the game.